Back when I was a business management student, I noticed that most fashion blogs weren't addressing sustainability. This digital platform embraced the idea that there are as many shades of green as there are ways to contribute to sustainable fashion. On top of everything it taught me, this project also gave me the opportunity to participate in panels, workshops, and meet amazing people.

I acquired this swimwear brand and continued the work of its founders. I focused on our website, expending sizing and colour options to keep offering reliable and comfortable sustainable swimwear made from 78% recycled plastic here in Montreal.

NOT YOUR SUB hired me to create their website, install and manage drop shipping, create brand image and products in collaboration with their designer, generate brand content (copy, videos, creative shoots), manage social media, advertising, and more.